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The Chicago School has more than doubled enrollment in the last few years, and our plans call for continued expansion both geographically and programmatically. Scannell & Kurz helped our enrollment team prepare for these new challenges. Their analysis was thorough, their recommendations were clear and actionable, and their presentation to our leadership was well received. On top of all that, they are an absolute pleasure to work with. I couldn’t recommend them more highly.”


Tamara Rozhon
VP of Administration and Student Affairs, COO
The Chicago School of Professional Psychology


Student Recruitment Strategy Development

Some of our clients have empty seats they need to fill. Others are at capacity, but want to shape their classes to improve quality, diversity, or other class attributes. Still others are looking for advice to open new markets.


Our data-driven approach, combined with our understanding of best industry practices, enables us to help our clients meet their enrollment goals whether they are large or small, public or private, at capacity or struggling.

S&K Methodology

We combine our understanding of recruitment best practices with a review of your current practices, an analysis of your competition, and a detailed assessment of your inquiry, applicant, and enrollment trends to develop strategic interventions in support of your goals. 

Some of the recruitment strategies typically included in our reviews include:

  • Inquiry management
  • Territorial management
  • Relationship marketing
  • Communication plans
  • Use of technology
  • Volunteer involvement
  • Campus events and tours
  • Yield strategies