Mary Piccioli joined Higher Education Marketers from all over the world in San Diego as they discussed cutting edge approaches, new tools and technologies, and the hottest trends on the forefront of Higher Education Marketing. During the 2010 Symposium, Mary co-presented an informative marketing session breakout with Dr. Emily F. Sinsabaugh, VP for University Relations, St. Bonaventure University.
And the real cost of attending is.... Transparency in Pricing as a Marketing Strategy
The call for increased transparency in the college pricing and financial aid arena is occurring at many levels. It is due, in part, to new federal regulations. Add to it that customers - students and families - continue to expect more information, and quickly. But it also derives from the fact that institutions need to build demand by marketing affordability, especially through scholarship programs. As for marketing affordability, it is no longer enough for an institution to toss out a few averages and percentages on their website or in financial aid brochures. Prospective students and their families, and even the federal government, are demanding more.
You may download a PDF copy of that presentation here:
To learn about how Scannell & Kurz can assist your office in developing pricing strategies that will help you meet institutional goals, we invite you to contact our office by calling 585-381-1120 or send us a message through our website.