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"The Chicago School has more than doubled enrollment in the last few years, and our plans call for continued expansion both geographically and programmatically. Scannell & Kurz helped our enrollment team prepare for these new challenges. Their analysis was thorough, their recommendations were clear and actionable, and their presentation to our leadership was well received. On top of all that, they are an absolute pleasure to work with. I couldn’t recommend them more highly.”


Tamara Rozhon, Ph.D.
President 
Pacific Oaks College and Children's School
Formerly VP of Administration and Student Affairs at 
The Chicago School of Professional Psychology

 

Student Recruitment Strategies and Recruitment Plans

Whether you need to recruit a larger incoming class; shape your class by improving quality, diversity, or other class attributes; or explore new markets, our expert consultants will help you determine the best approach to achieving your goals.


Our data-driven approach, combined with our understanding of best industry practices, enables us to help our clients meet their enrollment goals whether they are large or small, public or private, at capacity or struggling.

S&K Methodology

We combine our understanding of recruitment best practices with a review of your current proccesses, an analysis of your competition, and a detailed assessment of your inquiry, applicant, and enrollment trends to develop strategic interventions that help you optimize your team's recruiting activities. 

Some of the recruitment strategies typically reviewed in our recruitment audits include:

  • Inquiry management
  • Territorial management
  • Relationship marketing
  • Yield strategies
  • Communication plans and marketing messages
  • Use of technology
  • Student and alumni volunteer involvement
  • Campus events and tours
  • Involving campus-wide stakeholders
 

You can download a Recruitment Plan Outline by clicking here.

Check out this recent blog post from S&K consultant Jennifer Wick: Campus Tour Guides.

Learn how one private university increased enrollment and quality, while maintaining diversity in its student body by viewing this Case Study for St. Edward's University.