Scannell & Kurz analyzed the price sensitivity of the freshman admit pool in fall 2009, to address concern over the rising discount rate and declining enrollments.
Results of Our Work Together
After implementing the recommended strategies, enrollments recovered and the discount rate declined by over 3 percentage points to 51.3%. At the same time, minority representation increased from 26.6% to 31.6%.
"As an institution we needed to embark upon an enrollment growth strategy that would include increasing demand, improving undergraduate student retention, decreasing our discount rate, and expanding our geographic reach while still maintaining and improving upon our institutional commitment to student quality, access, and diversity. We were quickly able to achieve or succeed in many of our targets. Our relationship with Scannell & Kurz was instrumental in helping us achieve our goals; true partners in our strategy."
- Adrian K. Haugabrook, Vice President Enrollment Management and Student Success and Chief Diversity Officer